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Marketing was once an epicenter of glamour and big business that seemed only the elite had. Today, marketing offers a level playing field for micro, small and big businesses alike through social media presences. Creating and finding target audiences from around the globe is now a post away. The only issue? Discovering your brand” truth” and sharing that effectively.
The 80’s were a time of bold hair and even bolder design. The vibrantly colored retro aesthetic was the vision of a group of international designers and creatives known as Memphis. Although the group was lead by Italian architect Ettore Sottsass, their visionary work reminds all designers of the impending velocity with which collaboration prevails.
Sofia Coppola’s work has a remarkable aesthetic quality that is reflected in a myriad of details in her films. With a keen eye translating her characters’ emotions through astute art direction, the recently named best director of Cannes is a design inspiration.
Logo design is a stimulating process that starts with hand drawings and ends in a distinct brand element used in all your materials. Combining art, graphic design, typography and marketing smarts, logo creation often starts with a scribble. Here is how my own “mark” came to be.
During a recent 36 hours in NYC, I devoted 4 of them to the Whitney Biennial. I was not disappointed – a gorgeous array of art gave me lots to contemplate. With a mix of every design possible, some artists stood out more than others. Here are the ones that spoke to me.
The word selfie might make you think of the faces of millennials filling up Instagram feeds, but the exhibition “From Selfie to Self Expression” at the Saatchi gallery in London takes a look at the history of the self portrait and its latest incarnation via smartphones. From immersive digital exhibits to the art historical portraits newly contextualized, this cleverly curated show asserts that the selfie has arrived as an art form.
Sixteen works from my Iconics series are being exhibited at the Union League Gallery, NYC, May 1 – 31, 2017. Quoted about the show: “Claudia Palmira’s work looks back at cultural icons and forward to the representations and juxtopositions available through new technologies.”
The urban landscape provides an expansive palette of visual inspiration. In the décollage works of Mimmo Rotella, idealization is reconstructed through chaos and corrosion. I share in his vision of found beauty and the accidental gorgeousness of street graphic decoupage.
I’m not the first to love the polished, smooth look of the velvet jacket. Turns out, this chic item has an enchanting history. My adoration for this inter-seasonal wardrobe staple led me poking around in fashion history…and proposing its graphic design equivalent.
Italy is home to some of the most phenomenal works of art seen throughout time and the world. The Uffizi gallery in Florence provides a home to the numerous works of one of my favorite artists: Botticelli. As the Spring begins – or enters, as in his Renaissance masterpiece, his exquisite delicate details inspire and captivate.
For over 40 years Letizia Battaglia has captured stunning visuals that represent the historical context of Italian culture. Deemed the “photographer of the mafia”, Battaglia has an uncanny ability to express the great contrasts and dualities of the world in her photographs. Her latest show at the MAXXI museum helps to bring the public a look at life through her lens.
A transitional moment of the year marked with feathers, jewels and ornate masks could only originate in Italy. Every year I look upon the highly detailed masks that fill the streets as carnevale begins. Even in their anonymity these masterpiece accessories offer a beautiful look into authenticity.
Everyone can become an expert in any trade at the touch of a keyboard these days. The power of “do by me” aka DIY has been a powerful tool amongst those seeking to expand their vision. But at what point does DIY interfere with your business and become a hindrance rather than a solution?
We all want to belong – no? One of the greatest clarifying moments in my career was when I learned I am an EnFP. I had came across what I now believe to be one of the most insightful and comprehensive explanations of understanding how we tick: the Myers Briggs Personality Sorter. It’s not the only professional temperment / […]
The world around us offers the opportunity to expand our mindset everywhere we turn. Shouldn’t we offer this same learning to the world around us? My monthly newsletter aims to inspire those I care about and feed their soul.
Every year the color authority experts at Pantone release what the believe to be the color of the New Year. Extensive research and meetings go into deciding what hue will dominate the design world. This years choice brings a strange history within the design world along with it.
With the world slowly moving it’s way into the future there is a definitive need to keep up! Your mind, body and soul sometimes need a little help getting there. With my new workshops I want to be the one to help you get there. After all, the best way to perfect a craft is to teach it to someone else.
The world would be hard pressed to turn a blind eye when anyone wearing the architectural heels of Silvia Avanzi walks into the room. This up and coming designer has taken the avant-garde heel to an effortless level that is only heightened by quality craftsmanship. Did I mention she was raised in Italy too?
Truly remarkable design can capture your eye wherever you are. The clever sign on the street, the architect of a building or perhaps the bottle of perfume at the beauty counter. But to have an incredible design that matches your brand’s authenticity is a success very few can come by.
There are moments where I feel as if design follows me everywhere I turn. It is the inescapable backbone of my everyday life. So many design trends in the world of technology are brought upon by the factors of the world around us. One of my most influential (and fun) factors of all is fashion.
Rediscovering who we are is never an easy task, and a daunting one at that. Throughout the past four days though a group of truly phenomenal human beings were able to find what had been holding them back in their subconscious to release their authentic self.
When it comes to the world of design visual elements are only a small component of an even larger creation. One of the most important elements to take your design to the next level: copywrite. What is it and how can it help you? Well I’m here to help!
Fashion fascinates me. There is a glorious feeling that overwhelms you whenever you find the perfect outfit. A simple task of picking out what to wear can turn an ordinary day into a personal adventure with the clothes to match. When you feel amazing in what you wear there is a certain air about you […]
For months I have been working endlessly to bring the vision of Restart Retreats to life. From the ground up, Valerie Simon and I brought our dream of a retreat full of self-exploration to life. However, I think it is important that I let you all know just how and why this dream came to […]
If you have ever felt lost and stuck in destructive habits, or if you have ever wanted to truly understand who you are then perhaps it’s time to dig a little deeper to find yourself. Perhaps it’s time to find the authentic you that has been searching for a way out. It’s time for a restart.
After years of designing for others it was time to design for myself, but creating your new brand doesn’t come without its challenges. A look inside the creative process that went into redesigning my new website.
The pull of New York and Rome leads for an interesting and busy lifestyle. i-Italy Magazine recently interviewed me and Mauro to kick off a series that discusses the “new Italian” families and the changing the landscape of family dynamics.
The beauty and wonder of a new art exhibit can leave you speechless, and Shahzia Sikander knows how to take your words away. With a mixture of digital animation and Pakistani art influence guiding the way her new exhibit at the Maxxi Museum in Rome brings visual inspiration to a new level.
Social media is no longer just an outlet for personal creativity, it’s a business plan! With technology taking over it’s time to combine our creative outlets with our professional one. Learn how you can use social media to propel your business to the next level and inspire you to the next level.
What happens when you get 3 inspiring women together to discuss design? Plenty of laughter and passion! Unwind with a conversation over design, branding, and so much more with my interview on Muse radio.
Many have brought the Eternal City to the big screen, but very few have captured the romance that underlies it all. Woody Allen takes on this challenge in his new film that explores the romantic nature of the historic city.
There is nothing more powerful than a pen and a blank piece of paper. Whether it is a sketch or a poem of the day, there is a beauty in the simplicity of paper bound together waiting to be written upon.
With our faces shoved in our phones it’s strange to remember that there are signs everywhere telling us what we should do… literally! How a simple jumbling of words and images can create a playground for the mind of a designer.
As an international designer having the ability to speak English or Italian whenever I choose has it’s benefits. However, there is a third language that I have known even longer than English or Language – color! The ability to understand the depth and emotional connection behind colors is what inspired the story behind Michael Pastoureu’s eight page excerpt in this weeks edition of “il Corriere della Sera.”
When it comes to describing Rome, it is difficult to describe it’s beauty without the mention of a single piazza. The fresh open air with the trickling of fountains to relax your hectic mind is a glory you will only find among the streets of the Eternal City.
Rome was a city with a business built on craftsmanship and passion. These intermingling essences are what make doing in business in Rome an adventure every time, perhaps too much of an adventure on occasion.
There is an allure to Rome that evokes the beautiful emotion of romance in us all, even if we aren’t aware of it. With a history littered with great men falling from grace in the presence of a beautiful woman the idea of a muse was born. But alas a muse is so much more than just a beautiful woman, it the atmosphere and air around us. A muse is absolutely anything that brings the mind a thought process of swirling emotion and creative upbringings.