Arcade Analytics

Design Notes

Phase Two

In this phase of design, we improved upon the original design features, adding a corporate polish to the playful spirit of the brand. This included creating custom vector graphics for the new product page, as well as extensive copywriting and editing for new sections, like Case Studies. Overall, we did a kind of design facelift. –CP

Phase One

This innovative start-up has imaginative and decisive owners, who knew what they loved when they saw it. For this project, it was important for i to communicate something new, and even fun – yet trustworthy and stable. Through a simple, bold almost rainbow-palette, the fun is visceral. Yet, the straightforward typography, data and research back up the product’s viability. The logo design, web design and copywriting are out of my studio.   -CP