The 250 Documentary Video Series | A Corporate Collaboration

When this project came across my desk, I was immediately intrigued. As VP of Creative for Beacon Int’l, a publishing conglomerate, I am charged with executing major branding and graphical projects throughout the year. Each one presents an opportunity to reach our audience in a new way, tell new stories.

In this series, the goal was to tell the story of America through the history of insurance, on the occasion of the 250th birthday of the country. We decided to design a documentary video series, which would be offered for free online at Business Insurance.

Insuring America launched on July 4 with the first of five episodes. A collaborative effort from start to finish, the project bringing together editorial, design, video production, and marketing teams. Taking a somewhat dry history of business, our aim was to bring life to the story using archival photographs and AI animation techniques alongside live interviews with historians and industry icons.

Kudos to the talents at Business Insurance: Editor Gavin Souter; designer Jeremy Werling and video producer Francesca from our Rome dept for her thoughtful video work. The sales and marketing team did an amazing job to bring sponsors and an audience to the spectacular work.

Check out the work here: businessinsurance.com/250.