Nokia N80 Toolkit, design

Nokia N80 Guerilla Marketing Toolkit (2006).

Book exterior case with book and CD enclosed.
Hardcover exterior casing with booklet enclosed.

nokia-fused

nokia-storywall

N80TK-book-PRINT-29

 

 

 

 

Sample page layout.
Sample page layouts.

 

This multi-layered design project for the Nokia N80 took its inspiratoin directly from the device itself, which has a sliding keyboard feature. Hence the hardcover book (in turquoise above), slides into a dark blue hardcover slipcase. Finally, the grey-colored paperback booklet is detachable and thus portable, a streamlined conclusion to the substantive initial impact. The booklet is color coded to represent the four concepts of this particular guerilla marketing campaign. Within each campaign, there are graphical elements, all of which I designed – the storywall, hotel signage, etc. – that appear throughout the book.   -CP